Finmaal has successfully completed the IP Management Clinic for Digitally Driven Businesses

Proud Milestone for Finmaal! 🎉

We’re thrilled to announce that Finmaal has successfully completed the IP Management Clinic for Digitally Driven Businesses – MENA Region, co-organised by the World Intellectual Property Organization (WIPO) and the United Nations Economic and Social Commission for Western Asia (ESCWA).

This six-month journey has been incredibly rewarding. From refining our approach to intellectual property to integrating a structured IP strategy across our innovation pipeline, the program helped us:

→ Identify and protect our key digital assets

→ Align IP strategy with business growth and valuation

→ Create internal IP guidelines for trademarks, algorithms, and tools

→ Position ourselves for scale with stronger IP foundations

We’re proud to be among the selected digital-first startups from the region to complete this program — one that has sharpened our vision not just as a fintech and insurtech platform, but as a company that protects what it creates and scales it responsibly.

💡 Why does this matter?

In today’s fast-paced digital economy, innovation alone isn’t enough — protecting what you build is just as crucial.

For Finmaal, intellectual property is more than legal compliance; it's a strategic asset that safeguards our proprietary technologies, builds trust with partners and investors, and ensures long-term value creation. As we continue to scale our fintech ecosystem — from insurance and banking solutions to financial literacy tools — a strong IP foundation allows us to innovate confidently, differentiate meaningfully, and grow responsibly across the MENA region and beyond.

A huge thank you to the WIPO, ESCWA, the dedicated mentors, and fellow participants for their insights and collaboration throughout the program.